Product Design
Branding
Packaging
UX
Timeline
6 weeks
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Skills
Research
Layout
Typography
Collaborator:
Sara Bathan
An innovative ‘way in’ to cannabis—a line of products that relieve period pain while providing an indulgent monthly experience.
Challenge
Create an accessible entry point for people to use and benefit from CBD that is understandable, helpful, and truly beneficial. In this particular instance, we focused on how CBD could help individuals suffering from PMS, period pain, and general soreness and aches during menstruation.
Background
In the past few years, the cannabis industry has seen a tremendous boom which has led to a market filled to the brim with weed products. CBD, known for its health benefits, has become an increasingly accepted “way in” to consumers who might otherwise be turned off by using marijuana recreationally. There are many individuals who would be aided by CBD, but don’t necessarily know where to start, or how to dive into an overwhelming marketplace.
Neutral shades and earth tones rooted our brand in nature, while a lively abstract pattern prevented the products from feeling too serious.
Solution
We hit on the notion that the surging popularity of monthly subscription boxes might be a perfect model through which we could deliver our product to consumers—especially when our service is addressing a monthly occurrence. We created a period subscription box that delivers CBD infused products—providing a novel avenue to address period pain, while utilizing surprise and delight.
Process
Throughout this process, my partner and I wanted to make sure we were keeping the user in mind in at all times. We didn’t want to provide clichéd packaging or brand messaging that they’ve heard a million times over. We know that they’re used to seeing packaging that uses overt palettes usually involving hot pink or a utilitarian dark blue. We wanted our vibe to feel more indulgent, similar to beauty and body products, as well as gender neutral.
We showed our focus group several moodboards representing different aesthetic directions and found that they were drawn softer and less overt palettes. We opted for greens, blues, burnt orange, and neutrals. For the packaging, we illustrated abstract and organic shapes suggesting curves of the human form without being explicit. All of our decisions were based on wanting our brand to be indulgent, friendly, and natural.
Summary
Dot leverages the surging popularity of the CBD industry to create an inventive and natural solution to an age-old problem. Every step of the process was done with the user in mind, and in so doing, we created something original that would be widely beneficial to consumers. Our goal was to solve these problems, while infusing an element of delight and joy into our service, which I believe we accomplished.
Next steps
In the future, I would be interested in expanding the brand and website to include educational content for women about sex and health. It would be a safe space for people to ask questions they might otherwise feel embarrassed to ask their doctor. Simple, accessible, and reliable health information and resources that would benefit everyone.